As an enterprise, while controlling the quality of products, it also needs constant innovation. Although the financial crisis has a serious impact on the production and marketing of enterprises, the company still insists on developing a series of high-tech products. For example, the newly developed two new cutting tools prolong the variety of cutting pump, and at the same time carry out technical transformation of QDX-BS pump, which not only effectively reduces the production cost of the pump, but also improves the service life of the pump, making the specifications of the stainless steel pump of the company more reasonable.
According to Xu Xiusheng, as early as 2004, Changzhi Pump Industry discovered the quiet changes in the domestic oil pump and chemical pump market. During that period, new competitors sprang up like bamboo shoots after a spring rain. The number of manufacturers of single-stage and double-stage oil pumps and petrochemical process pumps with relatively low technology content increased rapidly, and the price competition became increasingly fierce. Therefore, since 2005, the company has intensified the development of new products, focusing on the research and development of large pumps and new pumps with higher technology content. According to statistics, the company spends more than 7.5% of its sales revenue on new product development every year.
No pains, no gains. In 2006, they successfully developed TD-type hydrogenation feed pump, DGB-type high-pressure boiler feed pump and ZCB-type high-efficiency rotor pump; in 2007, they developed KPY-type double-shell slurry pump and XPB-type rotary jet pump; in 2008, they developed TDR-type radiation feed pump and DM-type high-pressure coke removal pump; in the first half of 2009, they developed GSB-type high-speed pump and CEH-type high-pressure coke removal pump. Compound water pump. Among them, XPB Rotary Jet Pump and CEH Complex Water Pump have filled the gaps in China, while other new products have filled the gaps in the province. According to statistics, in 2008, the sales revenue of the company's new products has accounted for more than 30% of the total sales revenue, which has become an important support point of sales revenue.
In addition, the company has successfully designed and produced HB80-260/11 horizontal multi-stage bucket pump. The pump is designed in accordance with the latest version of APO610 and replaces the hydraulic model of the original MC pump with a new hydraulic design, which overcomes the shortcomings of low single-stage lift of the original MC pump. Moreover, the structure design of the pump overcomes the unreasonable problems of installation of HB pump in the past, and achieves a one-time success from parts processing to assembly.
Therefore, we should actively absorb their successful experience in the process of brand development. I think the most important thing is to start with the following. Firstly, enterprises should have brand positioning, that is, in every process of development, enterprises should follow such a model and have a long-term strategy. Secondly, in the process of brand building, as the particularity of the machinery industry, the first choice is to create their own products. In order to produce high-quality products, the key is to be able to produce patented products with their own characteristics, because such enterprises can lead the industry, rather than blindly "imitate".
